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Krispy Kreme

Introduction

In 2006, Krispy Kreme’s world-famed “HOT NOW” sign announced the arrival of the global brand in the Middle East, where millions of doughnut lovers had for years been waiting to relish its colorful offerings. Americana launched the Krispy Kreme brand with an outlet in Kuwait, quickly followed by outlets in the UAE, Saudi Arabia, Qatar, Bahrain and Lebanon. Today Americana Group operates more than 150 stores.

Introduction

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