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Hardee’s

Introduction

Americana Group introduced the concept of burger chains that served meals of consistent taste, quality and freshness in the Middle East and North Africa through Hardee’s. The first Hardee’s restaurant in the MENA area opened its doors in 1981, and the chain’s popularity soon echoed throughout the region. In fact, the Hardee’s operations in the Middle East is the brand’s most fruitful venture outside the United States. Today Americana Group operates 350 outlets in Kuwait, Egypt, Lebanon, UAE, Saudi Arabia, Bahrain, Qatar, Oman, Jordan and Kazakhstan.

Introduction

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