Our ever-expanding footprint of restaurants covers 12 markets throughout the Middle East, North Africa and Kazakhstan, stretching from Kazakhstan in the east to Morocco in the west. With unmatched local knowledge and capabilities, we are dominant players in our core markets with plenty of headroom to grow.
Americana Restaurants has stood at the forefront of the Middle East’s quick service and casual dining sector for over half a century, constantly expanding, diversifying and adapting our portfolio of leading restaurant brands.
From the day we introduced the first quick service restaurant to the region almost 60 years ago, we have consistently created memorable experiences for our customers, delivered positive impact in our communities and generated exceptional returns for our shareholders.
Combining unprecedented scale and in-depth market knowledge with our portfolio of beloved brands and best-in-class digital capabilities, Americana Restaurants continues to build on our rich heritage with confidence that the future has never been brighter for our business. We are investing in our people, technologies and brands to leverage the full force of our competitive advantages and achieve strong and sustainable growth.
In the years ahead, our focus will be on:
Build market leadership of our core brands through expansion in core and growth markets
Penetrate and scale our growth brands in key markets
Launch new brands in strategic segments and verticals
Deploy new technologies to drive customer satisfaction and achieve impactful cost efficiencies
Remain agile and innovative in serving our customers in novel ways
As we enter an exciting new age of ambition and achievement for Americana Restaurants, we are primed to deliver exceptional value for our customers, employees, partners and shareholders.